Services

Topic Outline

Step 1: Initial Consultation

This is the introductory communication (phone, email, virtual meeting) where we will discuss your idea, timing, and publication potential.

Step 2: Op-Ed Deep Dive

In this step, we’ll delve more deeply into the aspects of your op-ed: discussing the issue, the impact, and the position the author advocates. At this stage, I will share a specific, easy-to-follow outline format that will serve as a guide to creating the first draft.

Step 3: First Draft

Once the author has written the first draft (800-1,000 words), we will move forward in the process. The author will share the first draft with me via electronic means. I will review the document and provide suggested edits in a formatted version that includes headline, byline, and tagline.

Step 4: Final Draft

Author incorporates agreeable edits.

Op-Ed Pitch

The Pitch:

Through my experience and connections, I have placed over 250 commentaries over the last seven years. Take advantage of this expertise and let’s find the best publication fit for your op-ed.

Points to consider:

  • The larger the outlet, the more challenging the placement. Going big doesn’t always satisfy the strategic goals of higher education professors and administrators.

  • Publishing research findings in mainstream media via op-eds reach bigger and more diverse audiences than academic journals. Through strategy and communications tactics, I can target the best outlets to get the word out about your work.

  • Thought Leadership via op-eds can bolster the standing of an institution and the reputation of the academic author.

  • What separates an op-ed from all other writing is the element of advocacy. A classic opinion piece must take a stand on the issue and recommend a solution to the stated problem.

What’s the Tab?

Minimum fee/hourly rate $105

Every op-ed is different and can present unique challenges and pathways, therefore affecting the final fee. Recently, the former Dean of an ACC business school shared a draft of an op-ed he wrote. After reviewing and suggesting changes, formatting and recommending a headline, a final draft was created. The author elected to continue working with me into the pitch phase. I offered suggestions about suitable outlets for the op-ed. Based on the author’s priority list of options, within 24 hours his piece had been accepted at The Hill.

— Bob Ehlert, Owner & Thought Leader